In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport
The B2B Buyer’s Journey and Marketing - Mark Donnigan Interview
The B2B purchasing process can be lengthy and complicated, with numerous decision-makers and stakeholder groups involved. This can result in long sales cycles and a lower win portion for businesses. By understanding and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the opportuniti